Entries by Eva-Maria Cyrus

Emotional appeal: dubious PR blah blah or communication prerequisite?

Let’s communicate facts, not emotions! When you suggest the addition of a few emotional elements to the fact-focused communication of scientific and environment-related projects, this is stakeholders’ standard reply. But is it true that emotions are not fact-based, and are they automatically an obstacle to objective reporting? Neuroscientists are pointing into a different direction.